Our Ultimate Guide to Face Serums

Our Ultimate Guide to Face Serums

What are face serums? Working at a cellular level to unlock healthier skin, serums are a true skincare saviour.

Elevate your skincare – and skin – with serum. Applied between cleansing and moisturising, this highly concentrated fluid absorbs deep into the skin to target specific concerns. Using a potent formulation, serums deliver visible results and importantly, long-lasting benefits. At Susanne Kaufmann, we infuse our serums with powerful natural ingredients, ready to wrap your skin in fortifying care.

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What Are the Benefits of Face Serum?

Face serum benefits are truly endless. Unlike most skincare, serums can penetrate beneath the skin's surface, allowing you to treat skin goals fast and efficiently. However, regardless of your concerns, you can always rely on serum for an instant moisture kick. Beautifully coating the skin with a silken texture, it provides hydration to reveal a soft, supple complexion.

How to Choose the Right Serum?

From dull and dehydrated to mature, your skin type is the key factor in finding the perfect serum. Designed to help primary skin concerns, each of our serums features a uniquely curated blend of ingredients for targeted action. Soothing plant actives work best for acne, redness or irritation, while vitamin-rich serums help in renewing skin cells to prevent the first signs of ageing.

Still unsure what serum is best for you? Discover the Routine Finder for a personalised skincare routine, featuring our much-loved serums.

How to Apply a Serum?

A little goes a long way with serum. Due to its potent nature, applying one or two drops is all you need. Apply your serum after cleansing, gently messaging into the face, neck and décolletage. Then, let it settle into the skin for a few minutes and proceed with your moisturising ritual to lock in the serum’s benefits.

Just like with any other skincare product, daily use provides the best results. Our serums are ideal to use twice a day, but you can also alternate them in your routine to target multiple concerns. Although, serum weights are also a factor to consider. If you wear make-up, a lighter formula may be suited for morning skincare, while heavier, more potent serums often work at their best overnight.

Need something more powerful? You can also layer your serums for an intensive, multi-tasking treatment.

Top tip: If your chosen serums have different textures, go from thinnest to thickest consistency for the most effective results.

What Are the Different Types of Face Serum?

Our serum collection uses the finest botanical ingredients, supported by cutting-edge science, to maintain optimal skin health. Developed to help an array of skin types, find the best serum to suit your skincare needs:

For All Skin: Vitamin C Complex

The Vitamin C Complex is a true skin all-rounder. Using a potent dosage of vitamin C and soothing mushroom extract, the serum creates a youthful glow by illuminating the complexion and helping to soothe irritation.

"I've already noticed a difference (albeit subtle) in my skin's radiance and texture. I have oily skin, and this serum has really helped my skin feel balanced, hydrated, and healthy... Plus, it's truly unlike any vitamin C serum I've tried in that it's impressively lightweight and readily absorbed." – Karina Hoshikawa, Refinery29

For Dehydrated Skin: Hyaluron Serum

Using hyaluronic acid and brown algae, our Hyaluron Serum gives skin a welcome dose of moisture. Clinically shown to increase skin hydration, skin is left plumper and comforted for a healthier appearance.

"I've been using the serum for a while and find it efficient to hydrate the skin. I apply it twice a day under my cream or the Moisturising Mask. It sucks right into the skin, and I don’t feel like I have layers of products on my skin." – Anastasia

For Dull Skin: Nutrient Serum

Proven to help skin firmness and elasticity, discover instant support with our Nutrient Serum. Featuring a youth-enhancing blend of houseleek, hyaluronic and marigold extract, the serum reveals a cared-for, younger look.

"Perfect - Can’t do without. I absolutely love it though the fragrance took a while to get used to. My skin definitely looks a lot more comfortable and “fed”. I am onto my 2nd bottle. I can see my skin looks much more younger and fresher." – Low Li

For Acne or Blemish-Prone Skin: Purifying Serum

Create a flawless complexion with the Purifying Serum, infused with alpine willowherb, burdock root and hyaluronic acid. This unique formulation aids congested skin and fights impurities to unlock a clearer complexion.

"The best antibacterial I have tried. I have been using this Serum for oily and acne-prone skin for more than a year, and I can say that my skin has improved a lot. With the hormonal changes of my period I got pimples that took forever to disappear and then the area was hyperpigmented. Now this does not occur to me." – Light

For Irritated Skin: Protection Serum

Designed to soothe a variety of irritants, our Protection Serum takes gentle yet effective action. Its horse chestnut escin, knotted kelp and shea butter help to treat signs of redness and rosacea for a well-balanced look.

"I can see improvements with the Protection Serum with my redness on the cheeks, which is much more faded. This product has made a difference." – Mathide

For Fine Lines & Wrinkles: Rejuvenating Power Serum

As proven by users, our Rejuvenating Power Serum helps to reduce the first signs of ageing. Preserving a smooth, younger look, it contains the youth-enhancing properties of ectoin, moth bean seed extract and white lupin extract.

“I use it as a part of my evening routine, and it pumps your skin overnight. You wake up looking smoother and more nourished” – Malgorzata

For Mature or Damaged Skin: Renewing Complexion Serum

Restore and repair the skin with the Renewing Complexion Serum. Part of our innovative Age Restorative Skincare, it supports the skin’s natural functions using a unique complex of trace minerals, alongside argan leaf, chestnut bud and white pine bark extracts.

"I am 100% satisfied. Great product. It is light and has a pleasant scent, my skin is happy with it and I will continue using it." – Simone
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Vitamin C Complex
Efficacy meets soothing care. Illuminate the complexion and reveal smoother, younger-looking skin with this highly effective serum, infused with a potent concentration of vitamin C and an innovative trio of mushroom extracts.

Moisturising

Luminates the complexion

Soothes irritation

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face, serum

Vitamin C Complex

Vitamin C Complex

$150

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Vitamin C Complex
$150
Previously named: Hyaluron Serum Moisturising
Hyaluron Serum

A deeply hydrating serum that delivers long-lasting moisture to the skin and helps reduce the appearance of fine lines and wrinkles, for a smoother, plumper, more lifted complexion.

This product was previously known as Hyaluron Serum moisturising.

Pure moisture

Visibly reduces lines and wrinkles

Replenishes the skin's moisture reserves

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face, serum

Hyaluron Serum

Hyaluron Serum

$150

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Hyaluron Serum
$150
Moisturising Mask
A rich mask developed with the finest botanical extracts to protect and deeply nourish the skin, replace lost moisture and improve skin elasticity. The mask is a must-have for all those whose skin is particularly parched, stressed or lacklustre.

Provides immediate and lasting moisture

Minimises wrinkles

Ensures a fresh complexion

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Moisturising Mask

Moisturising Mask

$65

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Moisturising Mask
$65
Previously named: Nutrient Concentrate Skin Smoothing
Nutrient Serum

A skin-smoothing facial serum developed with a blend of nutrient-rich botanical extracts to deeply moisturise and nourish skin, leaving it look rejuvenated.

This product was previously known as Nutrient Concentrate skin smoothing.

Moisturising booster

Stimulates regeneration process

Supports collagen structure

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face, serum

Nutrient Serum

Nutrient Serum

$145

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Nutrient Serum
$145
Previously named: Active Agent Concentrate Clarifying
Purifying Serum

A highly effective serum developed to clarify skin to help treat the signs of congested skin, fight impurities and remove excess oil for a clearer, more even complexion.

This product was previously known as Active Agent Concentrate clarifying.

Reduces skin impurities

Antibacterial

Hydrates and soothes

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face, serum

Purifying Serum

Purifying Serum

$105

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Purifying Serum
$105
Previously named: Active Agent Concentrate Rosacea
Protection Serum

An intensive treatment serum developed to calm and cool signs of redness, rosacea and irritation and to moisturise sensitive skin.

This product was previously known as Active Agent Concentrate rosacea.

Reduces skin redness and irritation

Anti-inflammatory

Regulates the metabolism of the skin

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face, serum

Protection Serum

Protection Serum

$105

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Protection Serum
$105
Previously named: Intensive Power Serum Line A
Rejuvenating Power Serum

A powerful, multi-tasking serum developed to fight the first signs of ageing, improve elasticity and smooth away fine lines and wrinkles to leave skin visibly rejuvenated.

This product was previously known as Intensive Power Serum Line A.

Reduces wrinkles

Increases elasticity

Strengthens cell membranes

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face, serum

Rejuvenating Power Serum

Rejuvenating Power Serum

$240

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Rejuvenating Power Serum
$240
Renewing Complexion Serum
Unlock luminous, younger-looking skin. A highly effective, energising serum that works to visibly brighten, smooth and unify the skin for a beautifully radiant complexion.

Helps the skin regain its luminosity

Reduces fine lines and wrinkles

Improves collagen production

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Renewing Complexion Serum

Renewing Complexion Serum

$275

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Renewing Complexion Serum
$275
Renewing Day Cream
Reveal beautifully radiant skin every day. An intensely nurturing day cream that activates the skin’s own capabilities, protects against the signs of ageing and moisturises the skin for a complexion glowing with vitality.

Restores skin health

Moisturising

Activates skin's natural capabilities

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face, day moisturiser

Renewing Day Cream

Renewing Day Cream

$250

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Renewing Day Cream
$250
Renewing Night Cream
Awaken to youthful-looking skin. A powerful night cream that unlocks the skin’s natural renewal ability to boost the look of skin’s vitality and lessen the visible signs of ageing while you sleep.

Improves collagen production

Supports detoxification of the skin

Reduces fine lines and wrinkles

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face, night moisturiser

Renewing Night Cream

Renewing Night Cream

$265

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Renewing Night Cream
$265

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