Our Ultimate Guide to Face Serums

What are face serums? Working at a cellular level to unlock healthier skin, serums are a true skincare saviour.

Elevate your skincare – and skin – with serum. Applied between cleansing and moisturising, this highly concentrated fluid absorbs deep into the skin to target specific concerns. Using a potent formulation, serums deliver visible results and importantly, long-lasting benefits.

Intrigued by our most powerful ingredient-packed care? Discover tips on everything serum, guided by our Founder Susanne's natural skincare expertise, and effectively target your individual skin needs.

What Are the Benefits of Face Serum?

Face serum benefits are truly endless. Unlike most skincare, serums can penetrate beneath the skin's surface, allowing you to treat skin goals fast and efficiently. However, regardless of your concerns, you can always rely on serum for an instant moisture kick. Beautifully coating the skin with a silken texture, it provides hydration to reveal a soft, supple complexion.

How to Choose the Right Serum?

From dull and dehydrated to mature, your skin type is the key factor in finding the perfect serum. Designed to help primary skin concerns, each of our serums features a uniquely curated blend of ingredients for targeted action. Soothing plant actives work best for acne, redness or irritation, while vitamin-rich serums help in renewing skin cells to prevent the first signs of ageing.

Still unsure what serum is best for you? Discover the Routine Finder for a personalised skincare routine, featuring our much-loved serums.

How to Apply a Serum?

A little goes a long way with serum. Due to its potent nature, applying one or two drops is all you need. Apply your serum after cleansing, gently massaging into the face, neck and décolletage. Then, let it settle into the skin for a few minutes and proceed with your moisturising ritual to lock in the serum’s benefits.

Just like with any other skincare product, daily use provides the best results. Our serums are ideal to use twice a day, but you can also alternate them in your routine to target multiple concerns. Although, serum weights are also a factor to consider. If you wear make-up, a lighter formula may be suited for morning skincare, while heavier, more potent serums often work at their best overnight.

Need something more powerful? You can also layer your serums for an intensive, multi-tasking treatment.

Susanne's top tip: "If your chosen serums have different textures, go from thinnest to thickest consistency for the most effective results."

What Are the Different Types of Face Serum?

Our serum collection uses the finest botanical ingredients, supported by cutting-edge science, to maintain optimal skin health. Developed to help an array of skin types, find the best serum to suit your skincare needs:

For All Skin: Vitamin C Complex

The Vitamin C Complex is a true skin all-rounder. Using a potent dosage of vitamin C and soothing mushroom extract, the serum creates a youthful glow by illuminating the complexion and helping to soothe irritation.

For Dehydrated Skin: Hyaluron Serum

Using hyaluronic acid and brown algae, our Hyaluron Serum gives skin a welcome dose of moisture. Clinically shown to increase skin hydration, skin is left plumper and comforted for a healthier appearance.

For Dull Skin: Nutrient Serum

Proven to help skin firmness and elasticity, discover instant support with our Nutrient Serum. Featuring a youth-enhancing blend of houseleek, hyaluronic and marigold extract, the serum reveals a cared-for, younger look.

For Acne or Blemish-Prone Skin: Purifying Serum

Create a flawless complexion with the Purifying Serum, infused with alpine willowherb, burdock root and hyaluronic acid. This unique formulation aids congested skin and fights impurities to unlock a clearer complexion.

For Irritated Skin: Protection Serum

Designed to soothe a variety of irritants, our Protection Serum takes gentle yet effective action. Its horse chestnut escin, knotted kelp and shea butter help to treat signs of redness and rosacea for a well-balanced look.

For Fine Lines & Wrinkles: Rejuvenating Power Serum

As proven by users, our Rejuvenating Power Serum helps to reduce the first signs of ageing. Preserving a smooth, younger look, it contains the youth-enhancing properties of ectoin, moth bean seed extract and white lupin extract.

For Mature or Damaged Skin: Renewing Complexion Serum

Restore and repair the skin with the Renewing Complexion Serum. Part of our innovative Age Restorative Skincare, it supports the skin’s natural functions using a unique complex of trace minerals, alongside argan leaf, chestnut bud and white pine bark extracts.