Our Philosophy

At Susanne Kaufmann we believe in absolute transparency. We invite you behind the scenes to explore our production facility, discover our heritage and learn about Founder Susanne’s pioneering philosophy that guides our unique approach to natural, effective and sustainable beauty.

Click on the video to play.

Our Philosophy

At Susanne Kaufmann, our philosophy is to support the skin’s natural functions so it can work at its best, allowing its vitality and beauty to shine. Our approach is holistic: we look at the whole picture and see skincare as a means of prevention so we can care for the skin’s specific needs with our tailored products and treatments.

The power of nature forms the cornerstone of our beauty, health and wellbeing philosophy - we bring together the beneficial properties of Alpine flora, locally sourced from the Bregenzerwald region in Austria, with proven skin science to develop our products and treatments. Our powerful natural formulas are created using only the finest plants and botanicals, carefully chosen for their efficacy and skin affinity, as well as pioneering sustainable manufacturing methods.

In order to fulfil our promise to offer natural, highly effective cosmetic products, we follow four ethical principles: quality, effectiveness, transparency and sustainability. They guide all of our actions, clarifying our beliefs and what our products stand for.

Discover the Range

Our Philosophy

Sustainable Production

Our commitment to sustainability runs through every element of our production process. From the solar and thermal energy we use to power our production facilities, to the responsible sourcing of botanicals for our formulas and our innovative refillable packaging, the use of renewable resources, cutting edge science and intelligent product design have been integral to our production methods for almost two decades.

These technologies and processes are driven by Susanne’s commitment to sustainability and the belief in the power of nature.

Discover More

Sustainable Production

"Environmentally friendly production, sustainable packaging innovation, manufacturing processes and a deep respect for nature and people. This has always been our philosophy. It’s always been about the entire picture."

Founder, Susanne Kaufmann

Effectiveness & Active Ingredients

At Susanne Kaufmann, we believe in the power of plants and the natural active ingredients they provide. Every botanical molecule and oil is utilised in its purest and most effective form, to ensure the best results for your skin. We use these active ingredients at their highest possible dosage for maximum efficacy while still being safe for the skin.

Our unique plant-based ingredients are combined with the latest scientific developments and pioneering bio technologies to bring you long-lasting, effective skin benefits. This means our product development is an ever-evolving story as research and science on ingredients safe for cosmetic use develops and we constantly review our list to ensure it meets our standards and criteria.

Learn More

Effectiveness & Active Ingredients

Our Promise

Our approach is our promise. We always use the most effective, natural ingredients for our products to ensure the best results for you and your skin. As part of this promise, we have established our own list of ingredients that we do not and will never use because they do not fit with our philosophy. Every product in our range is made with the greatest of care. Our production processes are executed to the highest standard and are personally overseen by Susanne to guarantee the best quality in every single batch.

Beauty to us means complete transparency. We are open, true, honest and direct with information about our processes and we are committed to providing transparency around the sourcing of our ingredients, their purity and composition, as well as our principles and manufacturing processes.