The Story Behind the Susanne Kaufmann Bird: A Symbol of Natural Skincare Excellence
Discover the meaning behind the beloved Susanne Kaufmann bird.
You may have noticed that we have recently unveiled a refreshed packaging design featuring the Susanne Kaufmann signature bird emblem; a mark of trust, excellence and commitment to sustainability. Since the very beginning, our brand has been synonymous with high-performance, sensorial skincare rooted in nature. Now, with the bird taking centre stage on our packaging, we reinforce our commitment to our founding principles and respect for nature.
What the Bird Represents
The Susanne Kaufmann bird is more than just a logo; it is a symbol of dedication to quality, integrity and mindful consumption. This emblem has been an integral part of our brand’s identity since its founding, representing a personal promise from Founder Susanne Kaufmann herself.
A Symbol of Excellence and Integrity
Every one of our products is crafted with meticulous attention to detail, ensuring the highest quality ingredients and responsible production methods. The bird emblem signifies this unwavering commitment, serving as a seal of approval that guarantees exceptional standards in formulation and effectiveness.
A Commitment to Sustainability and Responsibility
Sustainability has always been at the heart of our brand’s mission. The bird represents our long-standing dedication to natural, locally sourced and environmentally conscious production. From responsible ingredient sourcing to packaging, every step reflects a deep respect for the planet.
An Inspiration for Mindful Consumption
Beyond offering skincare, we strive to encourage you, our loyal customers to adopt more sustainable life choices. The bird emblem serves as a reminder to prioritise refillable solutions, embrace recycling, and make mindful choices that reduce environmental impact.
A Deep Connection to Nature
Birds symbolise harmony, balance and interconnectedness with the natural world; values that resonate deeply with our Alpine heritage and skincare philosophy. By incorporating this emblem into our packaging, we strengthen our commitment to creating products that work in harmony with nature.
As Susanne Kaufmann continues to lead the way in natural skincare, the bird emblem stands as a timeless symbol of trust, sustainability and innovation.
